Duncan Royale The Soda Pop Santa

This novelty came, not from religion or from poetic inspiration, but from the world of advertising.

The advancement of color reproduction allowed Santa to step from the old black and white into the brilliant world of color. Now his red suit could really shine and his rosy cheeks could really glow. During the Christmas season his image was full blown on billboards across the nation.

The famous soft drink ad created by Haddon Sun dblom not only added color but size. Gone, but not, entirely forgotten was the “jolly old elf” of yesterday. He now has larger proportions to match the baritone of his “HO HO HO”.