Aromatique, the Creator of Decorative Fragrance,
was created in 1982 by Patti Upton. Patti gave birth to this dynamic company literally
"just for fun." She mixed together a melange of native botanicals such as acorns,
pine cones, gumballs and hickory nuts, fragranced them with spices, oils and ingenuity.
Patti called her creation The Smell of Christmas and placed it in a friend's
gift shop. Visitors were enthralled. This extraordinary decorative fragrance quickly
turned into an overnight success, and customers were consistently asking for more.
Often copied but never duplicated, The Smell of Christmas remains the company's
flagship fragrance. As a leader in the fragrance industry noted, "It is great to
create a wonderful fragrance, but to keep that fragrance at the top for over twenty
years is amazing."
With the birth of the company,
magic and whimsy gave way to deliberation, as Patti began to envision the birth
of a new industry: decorative fragrance. It is not potpourri, the traditional collection
of sweet smelling dried flowers. Decorative fragrance is rich and full-bodied, with
large distinctive botanicals carefully and artfully arranged with a memorable scent.
The product is precisely layered into a primary packaging of cellophane bags. The
preferred method of display is large open containers. The company now produces a
wide variety of fragrance lines, including candles and decorative accessories.
In 1991, Ms. Upton, with the assistance
of the nation's leading personal-products experts, developed a new line known as
"The Aromatique Bath." The bath treatment line was expanded in 1999 to include basic
skin care products in several fragrances and continues to evolve as new products
are introduced. All Aromatique Bath products contain the finest ingredients at the
highest therapeutic levels and are designed to promote and maintain the skin in
its most natural, healthy state.
The Aromatique Spa, a specific
line of skin care products designed to protect and rejuvenate the skin, was introduced
in 2005. It includes a collection of relaxing scented candles to help set the mood
for relaxation. Aromatique Spa offers the ultimate in luxury at an affordable price.
Aromatique's vault to the top of
the market has been both magical and deliberate, carefully orchestrated with Patti
Upton closely monitoring every stage of development. Annette Green, President of
the Fragrance Foundation in New York, declares Patti "as one of our industry's most
creative visionaries. Her trailblazing concepts set the stage for the revolution
in the enjoyment and appreciation of fragrance in the home, which is driving the
public's interest in fragrance." Patti was the first to artfully combine visual
elements with fragrance. She is unique in that her business is totally focused on
fragrances and their ancillary components.
is quick to call Aromatique a "we" company. She attributes Aromatique's success
to the unique collection of people and talent on her staff that has been drawn to
the breathtaking natural beauty of the company's home in Heber Springs, Arkansas,
located in the Greers Ferry Lake resort area of the Ozark foothills. Patti has blended
these individual creative forces to produce a support staff second to none. In addition,
the talents and ingenuity of local employees have been pressed into service to custom-design
and build much of the specialized machinery needed to produce many of its products.
Aromatique's commitment to philanthropic
works has helped several organizations throughout the years. The University of Arkansas
for Medical Science, one of the top teaching hospitals in the United States, has
been the recipient of nearly three-quarter of a million dollars. This money has
been used to purchase needed equipment for the hospital. Over $1.7 million has been
donated to The Nature Conservancy through the sale of "The Natural State" decorative
fragrance line. The money has been used to help protect and preserve beautiful natural
lands. Nancy DeLamar, Director of External Affairs for the South Central Division
of The Nature Conservancy, said, "Through this unique and creative partnership with
conservation, the Upton's found a way to contribute back to the resource -- the
natural world -- from which the success of Aromatique comes." Many other organizations
have benefited monetarily through the donation of products, time and services as
well. These charitable donations earned Patti Upton the Distinguished Citizen Award
from local NBC affiliate KARK-TV and the Office of the Governor of the State of
Numerous magazines, newspapers
and television shows have featured Patti and Aromatique. She appeared twice on "Working
Women," a nationally syndicated television show from Washington, D.C., and "Lifestyles
of the Rich and Famous" did a segment on Patti and the company. The London Sunday
Express and The Washington Post newspapers have both traveled to Arkansas
to interview Patti and focus on the company. A Christmas issue of Victoria Magazine
featured Patti and the Upton's Arkansas home. In 1999, the book "The Business of
Bliss" featured Patti and the Aromatique Story. An article in the November 2002
issue of "Southern Living" profiled the company and its varied products from decorative
fragrance to the bath.
Creating only the highest quality
products and keeping Aromatique at the forefront of the decorative fragrance industry
has been the company's mission from the beginning. Patti Upton has been the driving
force behind that mission. She states, "The quest for perfection is so important,
it sometimes takes up to two years to develop a fragrance. We have always been known
for the quality of our fragrances, and as we celebrate our 24th anniversary, our
commitment to our customers remains strong and will not change. Aromatique will
always provide the best products available and will continue to be the leader in
the decorative fragrance industry."
Aromatique Potpourri Online Store
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